2022-2023 Academic Year
We’re a great teammate for high school sports.
The National Federation of State High School Associations (NFHS) needed our help in addressing a serious national issue: bad behavior by fans (especially adults) at high school athletic events.
The #BenchBadBehavior campaign was our solution. We developed social media content and smartly distributed it among hundreds of key stakeholders through a proprietary system that allows stakeholders to publish content to their own social media channels with a single push of a button. The campaign also included a downloadable digital toolkit and two arresting videos.
The results speak for themselves. The campaign at its halfway mark, just five months in, earned 19,413,839 impressions and 24,994 engagements on social media alone. And #BenchBadBehavior has become the catalyst to help change behavior at high school athletic events nationwide.