2022 to Present

A unique bank requires a unique campaign.

Merchants Bank tasked us with increasing brand awareness and promoting their Flex Index CD and money market products.

Regarding the deliverables, well, we over-delivered—as we always aim to do. Employing television, print, digital, and social media (as well as a mascot frog named Hopper) the campaign has generated more than 1 billion dollars in new deposits to date.