2022 to Present
A unique bank requires a unique campaign.
Merchants Bank of Indiana tasked us with increasing brand awareness and promoting their Flex Index CD and money market products.
Regarding the deliverables, well, we over-delivered—as we always aim to do. Employing television, print, digital, and social media (as well as a mascot frog named Hopper) the campaign has generated $842.5 million in new deposits in one year.
